The reputation of an organization comes to existence
when it provides the best resolution to the complaint with courtesy. And, it is
not restrained till resolving complaints. The behavior with the customer, quality
of services/products, rate chart, and punctuality are the prominent pillars on
which the repo of a company stands. When any of the pillars get weak, the
reputation comes at stake, and hence, the company becomes extra cautious of
itself. Reputation is as fragile as glass and once it is gone, the company requires starting from scratch to rebuild it.
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| A complaint resolution strategy must for every company in any domain |






